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Sales intelligence insights

Practical thinking on sales productivity, Microsoft 365 data, and the IT Channel.

cross-functional sellingsales productivity10 March 2026

The data behind great co-selling: what calendar evidence reveals

When AEs, SEs, and CSMs work together, win rates improve dramatically. Here's what Microsoft 365 activity data reveals about the patterns of high-performing cross-functional sales teams.

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microsoft graphmicrosoft 3653 February 2026

What Microsoft Graph API can tell you about your sales organisation

The Microsoft Graph API gives you read access to calendar, mail, and Teams activity across your whole tenant. Here's what that means for sales intelligence.

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meeting loadsales productivity15 January 2026

Meeting overload is killing your sales team's quota — here's the data

Sales reps are spending more time in meetings than ever. Here's what Microsoft 365 data reveals about the real cost of meeting culture in B2B sales orgs.

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